Board Bites

The challenge.

Board Bites is a Lebanese street food restaurant in Plano, Texas that has built a loyal following around their signature namesake board: a combo meal of a shawarma wrap and a pile of seasoned fries served on a wooden board, with a menu of sides, dips, and kibbeh. The food draws a crowd. The restaurant has earned a strong local reputation in the Plano community with regulars who come back weekly.

The problem was online. The existing website didn’t match the energy, personality, or quality of the restaurant itself. Anyone who visited Board Bites in person loved the food and the atmosphere. But anyone who found them online first saw a website that underperformed: it didn’t communicate the brand, it didn’t showcase the food effectively, and it didn’t make online ordering easy.

In a market like Plano, where 90% of diners research a restaurant online before visiting and 67% prefer ordering directly from the restaurant’s own website, an underperforming website isn’t just a visual problem. It’s a revenue problem. Every customer who checks the website before visiting and isn’t impressed is a customer who tries somewhere else. Every online order that goes through a third-party app instead of the restaurant’s own channel costs 15-30% in commission fees.

What we built.

A website that captures the Board Bites experience.

We redesigned the website to match the restaurant’s actual energy: bold, vibrant, and appetizing. Professional food photography showcasing the signature board, the wraps, the sides, and the atmosphere. The visual presentation communicates what you’ll experience before you walk in the door.

The menu is presented clearly with descriptions, pricing, and photos that make the decision easy. For a restaurant where first-time visitors often ask “what should I order?”, the website answers that question before they arrive.

Online ordering that keeps revenue in-house.

We integrated a direct online ordering system so customers can order for pickup without going through DoorDash, Uber Eats, or Grubhub. Every order placed directly through the website saves the restaurant the 15-30% commission that third-party platforms charge. Over hundreds of orders per month, that savings is substantial.

The ordering experience is seamless: browse the menu, add items, checkout, and pay. No app downloads. No account creation. The friction between “I’m hungry” and “order placed” is as small as possible.

A catering inquiry system for event business.

Board Bites offers catering for corporate gatherings, weddings, and private parties. The previous website buried this offering. We built a dedicated catering section with a streamlined inquiry form that captures event details: date, headcount, budget range, and preferences. This makes it easy for event planners to request a quote and easy for the Board Bites team to respond with a proposal.

The results.

Board Bites now has a website that matches the quality of the food. The online presence reflects the brand’s personality, showcases the menu effectively, and makes ordering and catering inquiries simple. The digital experience now meets the same standard as the in-restaurant experience.

For a restaurant that already had a loyal following and strong foot traffic, the website upgrade captures the revenue that was previously lost to a poor digital impression. New customers who discover Board Bites through Google now see a website that builds anticipation rather than one that creates doubt. Existing customers have a fast, commission-free path to order online. And the catering pipeline is now visible and accessible to event planners who previously didn’t know it was an option.

Sometimes the biggest marketing impact doesn’t come from ads or SEO. It comes from making sure your digital presence matches the quality of what you actually deliver.