DFW Exterior Screens

The challenge.

DFW Exterior Screens specializes in solar screens, retractable screens, motorized screen systems, screened porches and patios, sliding screen doors, and hail screen repair across the Dallas-Fort Worth metroplex. The company serves homeowners in Allen, McKinney, Prosper, Frisco, Plano, and Dallas with professional installation of exterior screening solutions.

Before partnering with BizVista, the company relied primarily on referrals and word of mouth to generate business. While the work quality was strong and customers were satisfied, the lead flow was inconsistent. Good months followed by slow months. No predictable pipeline of new estimates. No system to capture and follow up with leads who weren’t ready to commit immediately. And no way to scale beyond what referrals could provide.

In the DFW market, where Texas heat drives strong demand for solar screens and outdoor shade solutions, the opportunity was there. Homeowners actively search for exterior screening solutions, especially during spring and summer. But without a digital presence, DFW Exterior Screens was invisible to these searchers.

What we built.

A professional website showcasing services and service areas.

We built a website organized around the specific services DFW Exterior Screens offers: solar screens, retractable screens, motorized screens, screened porches and patios, sliding screen doors, and hail screen repair. Each service has its own dedicated page with descriptions, photos, and a path to request a free estimate. Service area pages for Allen, McKinney, Prosper, Frisco, Plano, and Dallas target local searches in each city.

Google Ads campaigns targeting homeowners searching for screen solutions.

We built Google Ads campaigns targeting high-intent searches: “solar screens [city],” “retractable screens DFW,” “patio screen installation near me,” “hail screen repair [city].” Each campaign targets the specific cities and zip codes where DFW Exterior Screens operates. Seasonal adjustments increase budgets during spring and summer when demand peaks, and hail repair campaigns activate immediately after storm events.

CRM and automation that captures every lead.

Every form submission and phone call enters the CRM with automated follow-up. A text response goes out within 60 seconds confirming receipt of the inquiry. For estimate requests, an automated sequence collects property details and schedules the on-site visit. For leads who don’t convert immediately, a nurture sequence keeps DFW Exterior Screens top of mind until they’re ready to move forward.

The results.

Within six months, DFW Exterior Screens went from inconsistent referral-based lead flow to a consistent monthly pipeline of estimate requests. The cost per lead is low relative to industry benchmarks, which means the advertising investment generates strong returns. The appointment calendar is full, and the company is actively hiring additional crews to meet the growing demand.

The transformation from “waiting for referrals” to “managing a full pipeline” came from building the three connected pieces: a professional website that converts visitors into leads, Google Ads that bring the right visitors to the site, and CRM automation that follows up with every lead instantly. Each piece reinforces the others. The system runs continuously, generating leads while the team focuses on installations.