JLM Contractors

The challenge.

JLM Contractors has been a family-owned remodeling company serving Collin County and Dallas since 1997. Kitchen remodels, bathroom renovations, balcony repairs, painting, outdoor living spaces, custom room additions. Over 25 years of craftsmanship, hundreds of satisfied homeowners, and a five-star reputation built entirely on word of mouth.

But online, they were invisible. The website was outdated and didn’t reflect the quality of their work. There was no CRM to track leads or follow up with prospects. No call tracking, no form tracking, no way to know which marketing efforts were generating business and which were wasting money. Leads came in through phone calls and referrals, and if nobody answered, the lead was gone.

For a company doing high-value work (kitchen remodels in Collin County run $25,000-75,000), every missed lead represented thousands in lost revenue. The competition in Allen, McKinney, Plano, and Frisco was investing in Google Ads and SEO. JLM’s craftsmanship was superior, but they were losing jobs to less experienced contractors who simply showed up first on Google.

What we built.

A website that matches the quality of the work.

We built a professional website showcasing JLM’s portfolio of kitchen remodels, bathroom renovations, balcony repairs, painting services, outdoor living projects, and custom room additions. The site features professional photography from a content shoot we coordinated, capturing completed projects that demonstrate the level of craftsmanship homeowners can expect. Each service has its own dedicated page optimized for local search in their core markets: Allen, McKinney, Prosper, Frisco, Plano, Dallas, and Fairview.

Google Ads targeting homeowners ready to remodel.

We built Google Ads campaigns targeting high-intent remodeling searches across Collin County and Dallas. Separate campaigns for each service type: kitchen remodeling, bathroom renovation, painting, outdoor living. Each campaign has its own landing page featuring relevant portfolio projects and a clear path to request a free quote. Geographic targeting is precise: the specific cities and zip codes where JLM’s crews operate, not a broad “DFW” spray.

CRM and automation that never lets a lead go cold.

We set up a complete CRM system replacing the paper-and-phone-call approach. Every lead, whether from Google Ads, the website, or a phone call, enters the CRM automatically. An automated text response goes out within 60 seconds: “Thanks for reaching out to JLM Contractors. We received your inquiry about [service] and a team member will contact you shortly.” Follow-up sequences nurture leads who don’t convert immediately, keeping JLM top of mind through the homeowner’s 2-8 week remodeling decision cycle.

A content shoot that gave marketing real assets to work with.

Professional photography and video of completed projects, the team on job sites, and the craftsmanship details that set JLM apart. These assets power the website, Google Business Profile, social media, and ad creative. Real photos of real work in real DFW homes, not stock images.

The results.

JLM Contractors now generates 30-40 leads per month through their digital marketing system. Every lead is tracked in the CRM with source attribution so we know exactly which campaigns and keywords are driving results. The automated follow-up system responds to every inquiry in under 60 seconds, even when the crew is on a job site. The website and Google Business Profile present a professional online presence that matches the 25+ years of quality work behind the business.

The transition from “invisible online” to “generating consistent leads” didn’t happen overnight. It required building the infrastructure (website, CRM, tracking), then turning on the lead generation (Google Ads), then optimizing based on data (which keywords convert, which service types generate the highest-value projects). The system now runs continuously, generating leads while the team focuses on what they do best: building beautiful spaces for DFW homeowners.