Lotus Realty

The challenge.

Lotus Realty is a real estate brokerage that needed a predictable system for generating both listing leads (sellers) and buyer leads. Like many brokerages, they relied on a mix of personal networks, referrals, and portal leads to find clients. The problem with this approach is inconsistency: some months had strong lead flow, others were quiet. And portal leads (Zillow, Realtor.com) come with two problems: they’re expensive, and they’re shared with other agents.

The brokerage needed a marketing system that generated leads they owned, not leads they rented from a portal. A system that produced both seller leads (homeowners looking to list) and buyer leads (people searching for homes). And they needed results quickly to justify the investment and fuel agent recruiting.

What we built.

A multi-channel lead generation system.

We built a comprehensive lead generation system spanning Google Ads, Google Local Services Ads (LSAs), Meta Ads, and a dedicated sales funnel. Each channel serves a different purpose: Google Ads capture high-intent searches like “sell my house fast” and “homes for sale in [area].” LSAs generate direct calls from homeowners searching for a real estate agent. Meta Ads target homeowners in specific zip codes with home valuation offers and market update content. The sales funnel converts ad traffic into lead information through home valuation landing pages for sellers and property search pages for buyers.

CRM and automation for real estate workflows.

Real estate leads have long conversion cycles. A homeowner thinking about selling might not list for 3-6 months. A buyer might search for 2-12 months. We built CRM workflows that nurture leads through these extended timelines: automated property alerts for buyers, market updates for sellers, drip sequences that maintain the relationship until the lead is ready to transact. Speed-to-lead automation ensures every new inquiry gets a response within 60 seconds, before the lead contacts another agent.

A website designed for lead capture.

We built a website focused on two conversion paths: sellers requesting a home valuation and buyers searching for available properties. Each path captures lead information and feeds it into the CRM for automated follow-up.

The results.

Within three months, Lotus Realty established a consistent flow of both seller and buyer leads through their multi-channel system. Listing leads from Google Ads and Meta Ads helped reduce days on market by connecting sellers with the brokerage earlier in their decision process. Buyer leads from property search campaigns provided a steady pipeline for agents.

The speed of results, consistent leads within 90 days, demonstrates what’s possible when you combine multiple advertising channels with proper CRM automation. Each channel generates leads. The CRM ensures none of them fall through the cracks. And the speed-to-lead automation means the brokerage is always the first to respond, which in real estate is often the difference between signing a client and losing them to the agent who called back faster.