Royal Blue Exteriors

The challenge.

Royal Blue Exteriors provides professional window cleaning, pressure washing, soft washing, gutter cleaning, solar panel cleaning, high dusting, parking lot striping, and preventive maintenance plans for homes and businesses across Dallas-Fort Worth. They serve both residential and commercial clients in Dallas, Fort Worth, Plano, Frisco, and McKinney.

The company had the operational capability to handle a full schedule. Trained crews, professional equipment, and the ability to serve both residential homeowners and commercial properties. What they lacked was a digital system to generate consistent leads. In the exterior cleaning industry, homeowners don’t flip through a phone book. They search “pressure washing near me” or “window cleaning [city]” on Google. Without a professional online presence and a lead generation system, Royal Blue was invisible to the majority of potential customers actively searching for their services.

The challenge was compounded by the breadth of services offered. Royal Blue isn’t a one-service operation. They offer 12+ service types across residential and commercial categories. Marketing that breadth effectively requires a website that clearly communicates each service, ads that target the right searches for each offering, and a CRM that handles inquiries across all service types without letting any fall through the cracks.

What we built.

A website organized around 12+ service types and 5 DFW markets.

We built a professional website with dedicated pages for each service Royal Blue offers: residential window cleaning, commercial window cleaning, residential pressure washing, commercial pressure washing, soft washing for both residential and commercial, gutter cleaning, solar panel cleaning, high dusting, parking lot striping, preventive maintenance plans, and multi-location programs. Each service page targets specific search terms and serves the customer looking for that exact service.

Service area pages for Dallas, Fort Worth, Plano, Frisco, and McKinney target local searches in each market. A homeowner in Frisco searching “window cleaning Frisco” lands on a page relevant to their city, not a generic DFW page.

Google Local Services Ads for trusted lead generation.

We set up Google Local Services Ads with the Google Guaranteed badge. LSAs are the ideal channel for exterior cleaning services because homeowners need to trust the company they’re letting onto their property. The Google Guaranteed badge provides that trust at the top of the search results. LSA leads come in as direct calls and messages from homeowners ready to book, not tire-kickers browsing.

For a company with 12+ service types, LSA category configuration is critical. We set up the profile to appear for window cleaning, pressure washing, gutter cleaning, and all applicable service categories so Royal Blue shows up regardless of which specific exterior cleaning service the homeowner searches for.

CRM automation that handles multi-service inquiries.

With 12+ services across residential and commercial, Royal Blue’s lead flow is diverse. A gutter cleaning inquiry needs a different follow-up than a commercial pressure washing inquiry. We built CRM workflows that route each inquiry to the right response based on service type: automated text confirmation within 60 seconds, follow-up with relevant service information, and scheduling integration for the on-site estimate.

The preventive maintenance plan offering gets its own nurture sequence. After a one-time service, an automated campaign presents the maintenance plan: “Your windows look great today. Keep them that way with our quarterly cleaning plan.” This converts one-time jobs into recurring revenue.

The results.

Royal Blue Exteriors now has a complete digital system: a professional website that showcases every service they offer across five DFW markets, Google LSA generating trusted leads with the Google Guaranteed badge, and a CRM that automates follow-up for every service type. The system handles the complexity of a multi-service, multi-market business without requiring manual tracking or follow-up for each inquiry.

The combination of LSAs for lead generation and CRM automation for follow-up means every lead gets a fast, professional response regardless of which service they inquired about or which city they’re in. For a business offering 12+ services across 5 cities, that operational efficiency is the difference between growth and chaos.