How much do Google Ads cost for a dental or medical practice?

Dental keywords average $5 to $15 per click and medical specialties run $3 to $20 depending on the procedure and market. Most practices start around $2,000 to $5,000 a month in ad spend, and because a patient is worth thousands over their lifetime, the math usually works.

How do you measure new patients, not just clicks?

We track each new patient appointment back to the keyword and ad that produced it, so you see real cost per new patient and which services bring the most valuable ones. Budget then shifts toward the highest-return campaigns.

What should the ad send people to?

A dedicated landing page built to book an appointment, not your general homepage. It shows the exact service searched, your credentials, reviews, insurance details, and a booking widget or phone number, with nothing to distract from booking.

Can ads target specific services?

Yes, and they should. Emergency dentist, teeth whitening, and pediatric care are different searches with different patient values, so we build separate campaigns and pages for each service line.

Is HIPAA a concern with Google Ads?

It can be, and we set up tracking carefully to avoid passing protected health information into ad platforms. You get accurate attribution without the compliance risk.

Google Ads for Medical & dental

Google Ads for medical and dental practices

We run Google Ads campaigns for doctors and dentists that bring in new patients searching for care in your area. High-intent keywords, appointment tracking, real ROI.

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No contracts. No commitment.

Google Ads for medical and dental practices targets patients actively searching for healthcare services in your area. BizVista manages Google Ads campaigns for doctors and dentists that focus on new patient acquisition at a predictable cost per appointment.

Someone just searched “dentist accepting new patients near me.” That search is worth $3,000+ in lifetime patient value.

The average dental patient is worth $3,000-$5,000 over their lifetime in a general practice. A primary care patient can be worth even more. When someone searches “dentist near me” or “dermatologist accepting new patients [city],” they’re not browsing. They need care and they’re ready to book. The practice that shows up with the right ad and makes it easy to book gets the patient.

Google Ads puts you at the top of search results immediately for these high-value searches. The average CPC for dental keywords ranges from $5-15, and for medical specialties from $3-20 depending on the procedure and market. Even at a $70 cost per lead, if one in three leads becomes a patient worth $3,000, the return on that ad spend is massive.

How we run Google Ads for healthcare practices.

Campaigns organized by service line and patient intent.

“Emergency dentist near me” is different from “teeth whitening [city]” is different from “pediatric dentist accepting new patients.” Each search represents a different service, a different urgency level, and a different patient value. We build separate campaigns for each service line with tailored ad copy, dedicated landing pages, and distinct bidding strategies.

Landing pages built for appointment booking.

We don’t send ad traffic to your general website. We send it to landing pages designed for one action: book an appointment. The page shows the specific service they searched for, your credentials, patient reviews, insurance information, and a booking widget or prominent phone number. No navigation menu to wander off to. One page, one action.

New patient tracking that shows real cost per acquisition.

We track every new patient appointment back to the keyword and ad that generated it. Over time, we know that “cosmetic dentist [city]” brings in patients worth $5,000 while “dental cleaning near me” brings in patients worth $1,200. That data drives budget allocation toward the campaigns with the highest return per patient.

Competitive conquesting in saturated markets.

In competitive metro areas, multiple practices are bidding on the same keywords. We monitor competitor ads, adjust positioning strategy, and ensure your ads differentiate on the factors that matter to patients: accepting new patients, same-week availability, insurance accepted, and reviews. Standing out in a crowded ad auction requires more than just bidding higher.

What this includes.

Campaign strategy organized by service line and patient intent
Keyword research for your specialty and market
Ad copywriting that pre-qualifies and differentiates
Dedicated landing pages for each campaign
Appointment booking integration
Call tracking with patient source attribution
Insurance and availability messaging
Competitor ad monitoring
Weekly optimization and bid management
Monthly reporting with cost per lead and cost per new patient

Keep exploring

Related pages.

Common questions

Questions, answered.

How much do Google Ads cost for a dental or medical practice?

Dental keywords average $5 to $15 per click and medical specialties run $3 to $20 depending on the procedure and market. Most practices start around $2,000 to $5,000 a month in ad spend, and because a patient is worth thousands over their lifetime, the math usually works.
How do you measure new patients, not just clicks?

We track each new patient appointment back to the keyword and ad that produced it, so you see real cost per new patient and which services bring the most valuable ones. Budget then shifts toward the highest-return campaigns.
What should the ad send people to?

A dedicated landing page built to book an appointment, not your general homepage. It shows the exact service searched, your credentials, reviews, insurance details, and a booking widget or phone number, with nothing to distract from booking.
Can ads target specific services?

Yes, and they should. Emergency dentist, teeth whitening, and pediatric care are different searches with different patient values, so we build separate campaigns and pages for each service line.
Is HIPAA a concern with Google Ads?

It can be, and we set up tracking carefully to avoid passing protected health information into ad platforms. You get accurate attribution without the compliance risk.

Let's build it

Ready to grow your medical & dental business with Google Ads?

No pitch deck. No pressure. Just a conversation about where your business is and where it could be.