How is this different from buying leads from Zillow?

Portal leads are sold to several agents at once, so you are racing competitors for the same contact. With Google Ads, when someone searches and clicks your ad, that lead goes to your landing page and your CRM only. You own the pipeline instead of renting it, and nobody else gets the same lead.

Can Google Ads generate seller leads, not just buyers?

Yes, and they are often the most valuable. We build separate campaigns for motivated sellers searching things like 'sell my house fast in [city]' with a home valuation offer, and for buyers searching listings by neighborhood. Each gets its own keywords, landing page, and follow-up because the intent is completely different.

What budget do real estate campaigns need?

Most agents and small teams start around $1,500 to $4,000 a month in ad spend depending on how competitive their area is and whether they are chasing buyers, sellers, or both. We focus the budget on the neighborhoods and price points where you actually want to do business.

What happens to a lead after they click my ad?

Speed wins in real estate, so we automate it. A new lead gets a personalized text within 60 seconds and an email within 10 minutes, followed by a 7-day nurture sequence. By the time a portal agent makes their first call, you have already started the conversation.

Do you target specific neighborhoods?

Yes. Real estate is hyperlocal, so we target specific neighborhoods, zip codes, and radius zones around desirable areas. Your ads only show for people searching where you do business, so you are not paying for clicks from the wrong side of the metro.

Google Ads for Real estate

Google Ads for real estate

We build Google Ads campaigns for agents, brokers, and real estate professionals. Seller leads, buyer leads, and brand visibility in your market.

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No contracts. No commitment.

Google Ads for real estate is the practice of running paid search campaigns that generate your own buyer and seller leads instead of renting shared leads from portals. BizVista provides real estate Google Ads with separate buyer and seller campaigns, hyperlocal targeting, lead-capture landing pages, and 60-second speed-to-lead automation.

Stop renting leads from Zillow. Build your own lead pipeline.

Every dollar you spend on Zillow, Realtor.com, or Redfin generates a lead that belongs to the platform. They sell the same lead to multiple agents. You’re in a race to call first, and if you lose, that money is gone.

Google Ads is different. When someone searches “sell my house fast in [city]” or “homes for sale in [neighborhood],” and they click your ad, that lead goes to your landing page, into your CRM, and nowhere else. No sharing. No competition with other agents for the same lead. It’s your lead.

The agents and brokers who are growing fastest in 2026 are the ones who’ve shifted budget from portals to their own Google Ads campaigns. They own the pipeline instead of renting it.

How we run Google Ads for real estate.

Seller leads and buyer leads need separate campaigns.

A motivated seller searching “sell my house fast” has completely different intent than a buyer searching “homes for sale in [neighborhood].” We build separate campaigns for each, with distinct keyword sets, ad copy, landing pages, and follow-up sequences. Seller campaigns focus on urgency, valuation, and speed. Buyer campaigns focus on inventory, neighborhood features, and the search experience.

Hyperlocal targeting by neighborhood and zip code.

Real estate is hyperlocal. A buyer searching in Frisco doesn’t want results for Arlington. We build campaigns targeting specific neighborhoods, zip codes, and even radius zones around desirable areas. Your ads show up only for people searching in the areas where you actually do business.

Landing pages capture leads, not just traffic.

We don’t send ad traffic to your IDX website and hope someone fills out a form. We build dedicated landing pages with one clear purpose: capture the lead’s name, email, phone number, and what they’re looking for. For sellers: a home valuation offer. For buyers: an early access list or saved search signup. These pages convert at 3-5x the rate of a generic real estate website.

Speed-to-lead automation closes the gap.

In real estate, the first agent to respond wins the client 50% of the time. When a lead comes in from a Google Ad, our automation sends a personalized text within 60 seconds and a follow-up email within 10 minutes. A drip sequence continues over the next 7 days. By the time a portal agent gets around to making their first call, you’ve already had a conversation.

What this includes.

Separate campaign builds for seller and buyer leads
Hyperlocal keyword research by neighborhood and zip code
Landing pages with lead capture forms (home valuation, buyer registration)
CRM integration with instant lead routing
Speed-to-lead automation (text + email within 60 seconds)
Lead nurture drip sequences (7-day follow-up)
Ad copywriting specific to your market and positioning
Call tracking and conversion attribution
Weekly optimization and budget management
Monthly reporting with cost per lead and lead-to-appointment rate

Keep exploring

Related pages.

Common questions

Questions, answered.

How is this different from buying leads from Zillow?

Portal leads are sold to several agents at once, so you are racing competitors for the same contact. With Google Ads, when someone searches and clicks your ad, that lead goes to your landing page and your CRM only. You own the pipeline instead of renting it, and nobody else gets the same lead.
Can Google Ads generate seller leads, not just buyers?

Yes, and they are often the most valuable. We build separate campaigns for motivated sellers searching things like 'sell my house fast in [city]' with a home valuation offer, and for buyers searching listings by neighborhood. Each gets its own keywords, landing page, and follow-up because the intent is completely different.
What budget do real estate campaigns need?

Most agents and small teams start around $1,500 to $4,000 a month in ad spend depending on how competitive their area is and whether they are chasing buyers, sellers, or both. We focus the budget on the neighborhoods and price points where you actually want to do business.
What happens to a lead after they click my ad?

Speed wins in real estate, so we automate it. A new lead gets a personalized text within 60 seconds and an email within 10 minutes, followed by a 7-day nurture sequence. By the time a portal agent makes their first call, you have already started the conversation.
Do you target specific neighborhoods?

Yes. Real estate is hyperlocal, so we target specific neighborhoods, zip codes, and radius zones around desirable areas. Your ads only show for people searching where you do business, so you are not paying for clicks from the wrong side of the metro.

Let's build it

Ready to grow your real estate business with Google Ads?

No pitch deck. No pressure. Just a conversation about where your business is and where it could be.